People in South Africa feel hopeless in assisting with the homelessness crisis. Woolworths is a brand that is involved in sustainability and community projects, supported by their slogan, The Difference. Their RE: Denim range uses 12 plastic bottles to make one pair of men’s jeans. For every 12 bottles that homeless people collect and exchange with Woolworths, they receive a free meal.
Graphic designers: Jodie Coetzee & Eileen Sloane
Digital Designer: Danica Serfontein
DIFFERENCE BY THE DOZEN
DIFFERENCE BY THE DOZEN
People felt hopeless in aiding the homelessness crisis on their own. The objective of This campaign was to give people a sense of purpose that would not only reward their hunger but benefit their surrounding environment.